Key Responsibilities:
1. Content Creation: Develop compelling content for digital and print media, including website, social media platforms, blogs, press releases, and marketing collaterals.
2. Brand Messaging: Craft clear and consistent brand messaging that resonates with our target audience and aligns with our brand identity.
3. Visual Storytelling: Collaborate with designers and photographers to create visually appealing content that showcases our products in the best light.
4. Social Media Management: Manage our social media accounts, including content creation, scheduling, community engagement, and performance tracking.
5. Public Relations: Cultivate relationships with media outlets, influencers, and industry stakeholders to secure press coverage and endorsements for our brand.
6. Campaign Development: Conceptualize and execute marketing campaigns that drive brand awareness, customer acquisition, and sales conversion.
7. Event Coordination: Coordinate fashion shows, exhibitions, and other promotional events to showcase our latest collections and engage with customers.
8. Market Research: Stay abreast of industry trends, competitor activities, and consumer preferences to inform marketing strategies and decision-making.
9. Internal Communication: Ensure consistent communication of brand guidelines and messaging across all internal and external touchpoints.
10.
Analytics and Reporting:
Monitor and analyze the performance of marketing efforts using relevant metrics and tools, and prepare regular reports to evaluate the effectiveness of campaigns.
Requirements:
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Bachelor's degree in Marketing, Communication, Fashion Design, or related field.
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Minimum of 2 years of experience in fashion communication, marketing, or a related role.
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Strong verbal and written communication skills, with a keen eye for detail and creativity.
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Proficiency in digital marketing tools and platforms, including social media management, content creation, and analytics.
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Excellent organizational and project management abilities, with the capacity to multitask and meet deadlines in a fast-paced environment.
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Passion for fashion and a deep understanding of industry trends, consumer behavior, and brand positioning.
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Proven track record of successfully executing marketing campaigns and driving measurable results.
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Ability to work collaboratively across departments and interact confidently with internal and external stakeholders.
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Flexibility to travel and work occasional evenings or weekends for events and promotions.
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Knowledge of Adobe Creative Suite or similar design software is a plus.
Benefits:
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Competitive salary package
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Health insurance coverage
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Opportunities for professional development and growth
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Dynamic and inclusive work culture
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Employee discounts on company products
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